Brilliant Ikea Ad: When the Brand Understands the Consumer Well

When creativity, technology and understanding of the customer come together, it results in amazing outcomes.
Well, agreed, all products come together to solve some problems. But most of us limit our understanding of those problems in the behavioural domain of real life.

But here’s a different take on it. They have a product for many of common problems of real life, beyond just ordinary furniture search.

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