Why this Google Search Ad is Redefining Paradigms in Social Media Viral Behavior

It is not often that you see ads from Google about itself. But now the medium has turned into an advertiser and others are paying by their time to run it. Why would that happen? First, check out the ad.


It is woven around a context that generates loads of emotions in India even today – the pain of partition. It transcends distance and young and old together. The story moves from pain of separation to a reunion enabled effortlessly by easy to use technology. That technology is called Google.

Honestly, some advertising insights and class room learnings reinforced for me – keep the customer in the center, focus on benefits and keep it simple. Wow!

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